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The Shorefield Holidays Story

Spanning three generations, Shorefield Holidays is proud to be a family-run enterprise.

Shorefield Holidays has grown since its humble beginnings in 1958 and we are very proud to celebrate our 60th anniversary recently.

Family is at the core of the business while embracing all the needs of a high-quality family holiday in the 21st century. Ever since our founder, Dr Robert Pollock, bought a small caravan park next to a worked-out gravel pit on the south coast in 1958 - because he couldn't find anywhere to pitch his holiday caravan - we've never lost sight of why people choose to spend their precious downtime with Shorefield.

The gravel pit was transformed into Shorefield Country Park and now beyond to eight parks located across Hampshire and Dorset, each with their own USPs and appealing to varying markets and demographics, we are proud to be a growing, forward-thinking business for the 21st century.

Our mission hasn't changed, we are a market leader and expert in the great British holiday.

Innovative and forward-thinking

We are proud to invest millions of pounds across our parks and facilities to keep them at the forefront of the family holiday offering and there are a number of other exciting projects in the pipeline for the year ahead.

We are proud to be a growing business, each year enhancing our offering. It was a success story for local entrepreneurship for the first eighteen years and has steadily expanded since 1982 when neighbouring caravan park, Seabreeze, was purchased.

  • Lytton Lawn Touring Park was purchased in 1988 and eight years later Oakdene Forest Park was acquired.
  • Forest Edge Holiday Park was bought in 2001
  • In 2005 Priestway Holiday Park, later renamed as Swanage Coastal Park, was purchased.
  • Merley Court Holiday Park was added in 2006
  • New Forest Lodge Retreat, formerly Kelston Holiday Park was bought in 2017.
  • Wilksworth Caravan Park was purchased in 2018 as a fitting way to celebrate our 60th Anniversary.
  • Downton Holiday Park was acquired in 2021, expanding our flagship Milford on Sea park.

  • An award-winning business

    Throughout our 60 years in business, we are extremely proud to have won a string of prestigious awards for excellence and continue to receive praise. Our multiple gold David Bellamy Conservation Awards highlight our dedication to the flora and fauna that reside on our parks. Here's a summary of what we've achieved in recent years:

  • Shorefield Country Park was awarded Silver for Holiday Park of the Year at the 2020-2021 Beautiful South Tourism Awards.
  • Shorefield Holidays won the Holiday Hero category at the itravel UK Staycation Awards 2020/21.
  • We were proud to have once again been awarded a Gold David Bellamy Conservation Award in 2020/21.
  • Lytton Lawn Touring Park and Merley Court Holiday Park dubbed Tripadvisor's "‘Travellers' Choice" in 2021.
  • In 2020 we were awarded the "We're Good To Go" mark. This is the official UK mark to signal that a tourism and hospitality business has worked hard to follow Government and industry COVID-19 guidelines.
  • Swanage Coastal Park achieved Bronze in the Touring, Camping, Caravanning and Holiday Park of the Year category at the 2020 Dorset Tourism Awards.
  • In 2019 we picked up accolades at the Hoseasons Awards, as Shorefield Country Park was named South of England Family Fun Lodges and Parks Diamond Award Winner.
  • For pet-lovers, Shorefield Country Park was awarded Silver for Dog Friendly Business of the Year at the 2019 Beautiful South Awards.
  • Lavender House was awarded a Silver in the Self-Catering Accommodation of the Year category at the 2018 Beautiful South Awards.
  • Receiving the New Forest Brilliance in Business Award in 2017 demonstrates the company’s reputation as an outstanding employer with high levels of achievement and a commitment to investing in the workforce, enterprise and innovation and reflects our high standards of customer care.
  • Our Finance Director, Sara Bertin, was awarded the Board Level and Senior Executive of the Year at the 2017 Women in Business Awards, and at the Solent 250 awards, the whole Management team was also proud to have been awarded the Management Team of the Year - 2018 (Turnover £25M - £300M Category). Sara was also runner up at the 2018 National Business Women's Awards (Large company category) announced in December 2018.
    Just Some Of Our Awards