Family is at the core of the business while embracing all the needs of a high-quality family holiday in the 21st century. Ever since our founder, Dr Robert Pollock, bought a small caravan park next to a worked-out gravel pit on the south coast in 1958 - because he couldn't find anywhere to pitch his holiday caravan - we've never lost sight of why people choose to spend their precious downtime with Shorefield.
The gravel pit was transformed into Shorefield Country Park and now beyond to eight parks located across Hampshire and Dorset, each with their own USPs and appealing to varying markets and demographics, we are proud to be a growing, forward-thinking business for the 21st century.
Our mission hasn't changed, we are a market leader and expert in the great British holiday.
Innovative and forward-thinking
We are proud to invest millions of pounds across our parks and facilities to keep them at the forefront of the family holiday offering and there are a number of other exciting projects in the pipeline for the year ahead.
We are proud to be a growing business, each year enhancing our offering. It was a success story for local entrepreneurship for the first eighteen years and has steadily expanded since 1982 when neighbouring caravan park, Seabreeze, was purchased
An award-winning business
Throughout our 60 years in business we are extremely proud to have won a string of prestigious awards for excellence and continue to receive praise. Our multiple gold David Bellamy Conservation Awards highlight our dedication to the flora and fauna that reside on our parks.
Swanage Coastal Park achieved Bronze in the Touring, Camping, Caravanning and Holiday Park of the Year category at the 2020 Dorset Tourism Awards.
We were proud to have once again been awarded a Gold David Bellamy Conservation Award in 2020.
In 2019 we picked up accolades at the Hoseasons Awards, as Shorefield Country Park was named South of England Family Fun Lodges and Parks Diamond Award Winner.
For pet-lovers, we were awarded Silver for Dog Friendly Business of the Year at the 2019 Beautiful South Awards.
Lavender House was awarded a Silver in the Self-Catering Accommodation of the Year category at the 2018 Beautiful South Awards.
Receiving the New Forest Brilliance in Business Award in 2017 demonstrates the company’s reputation as an outstanding employer with high levels of achievement and a commitment to investing in the workforce, enterprise and innovation and reflects our high standards of customer care.
Our Finance Director, Sara Bertin, was awarded the Board Level and Senior Executive of the Year at the 2017 Women in Business Awards, and at the Solent 250 awards, the whole Management team was also proud to have been awarded the Management Team of the Year - 2018 (Turnover £25M - £300M Category). Sara was also runner up at the 2018 National Business Women's Awards (Large company category) announced in December 2018.