Family is at the core of the business while embracing all the needs of a high-quality family holiday in the 21st century. Ever since our founder, Dr Robert Pollock, bought a small caravan park next to a worked-out gravel pit on the south coast in 1958 - because he couldn't find anywhere to pitch his holiday caravan - we've never lost sight of why people choose to spend their precious downtime with Shorefield.
The gravel pit was transformed into Shorefield Country Park and now beyond to eight parks located across Hampshire and Dorset, each with their own USPs and appealing to varying markets and demographics, we are proud to be a growing, forward-thinking business for the 21st century.
Our mission hasn't changed, we are a market leader and expert in the great British holiday.
Innovative and forward-thinking
We are proud to invest millions of pounds across our parks and facilities to keep them at the forefront of the family holiday offering and there are a number of other exciting projects in the pipeline for the year ahead.
We are proud to be a growing business, each year enhancing our offering. It was a success story for local entrepreneurship for the first eighteen years and has steadily expanded since 1982 when neighbouring caravan park, Seabreeze, was purchased.
An award-winning business
Throughout our 60 years in business, we are extremely proud to have won a string of prestigious awards for excellence and continue to receive praise. Our multiple gold David Bellamy Conservation Awards highlight our dedication to the flora and fauna that reside on our parks. Here's a summary of what we've achieved in recent years: