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The View Of The Needles From Milford On Sea Beach
Family Run Since 1958 South Coast Holiday & Leisure Parks

About Us

Shorefield Holidays

As a family-owned business we have been welcoming guests and visitors to our parks since 1958 and operate eight holiday and leisure parks in the UK, each based in an enviable location on the stunning South Coast.

We provide high-quality holiday accommodation in fully-equipped caravans, cozy lodges, many with hot tubs, Luxury houses and stunning tree houses, as well as touring and camping pitches. Our Hampshire and Dorset locations offer our holiday guests an extensive range of leisure facilities and activities not to mention a huge variety of restaurants, bars and retail outlets plus the superb Reflections Day Spa at Shorefield Country Park.

Throughout our 60 years in business, we have been very proud to receive many awards for many aspects of our business, from our David Bellamy Conservation Awards which highlight our dedication to the flora and fauna that reside on our parks, to our TripAdvisor Certificate of Excellence Awards which reflects our high standards of customer care.

Whether you are looking for a family holiday, activity holiday, short break, weekend break or even a spa break, Shorefield Holidays has all the essential elements to create the perfect holiday for you in one of the UK’s most popular holiday destinations.


Our History

Shorefield Holidays was formed on the 4th July 1958 by the late Dr Robert Pollock. When he was unable to find a touring pitch for the family’s annual holiday, he purchased a small caravan park next to a worked-out gravel pit at Milford on Sea and so the company was born.

For the first eighteen years, the business was run by Dr Pollock as a sideline to his main career as a General Practitioner in Bedford. The Doc, as he was known, used to drive the 260 miles every Wednesday to visit the park. His evenings were spent paying the bills and collecting the site fees. When he retired from medicine, Dr Pollock moved to Milford and spent many hours listening to his customers and staff, whilst walking the park with his dog.

Dr Pollock’s children, the present Directors, joined the business in the 1970s bringing with them new skills. The family-run company has gone from strength to strength and now consists of eight parks all situated within Hampshire and Dorset.

Lytton Lawn Touring Park was purchased in 1988 and eight years later Oakdene Forest Park was acquired. Forest Edge Holiday Park was bought in 2001 and in 2005 Priestway Holiday Park, later renamed as Swanage Coastal Park was purchased. Merley Court Holiday Park was bought in 2006, and New Forest Lodge Retreat, formerly Kelston Holiday Park was purchased in 2017. Wilksworth Caravan Park was bought in 2018 and was the perfect way for us to celebrate our award-winning 60th Anniversary for our parks and our staff. Our latest acquisition is Downton Holiday Park. The purchase of Downton Holiday Park compliments Shorefield Country Park, the group's flagship park, as Downton borders the park's most westerly border.

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Why Choose Shorefield Holidays

Great British Breaks
Fantastic Dorset beach & New Forest holidays since 1958
Great Facilities
Everything you need to make your stay memorable
Perfect Locations
Lots to see, loads to do and fantastic places to visit
Wonderful Accommodation
From our standard to our signature collection