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Shorefield Holidays Press Releases and Media Enquiries Family-run for over 65 years

Press, Media & Influencer Enquiries

Our media area for all journalists, press relations and influencers. Download our Media Pack below.

Welcome to the Shorefield Holidays media area. We are happy to provide journalists and influencers with press releases, quotes, familiarisation and more to help publicise our holiday parks.

Our background: Spanning three generations, here at Shorefield Holidays we are extremely proud to be a family-run enterprise on the UK's South Coast. With eight parks, both holiday and residential, located across Hampshire and Dorset, each with their own USPs and appealing to varying markets and demographics, we are a growing, forward-thinking business that is committed to ethical and sustainable business practices.

The Shorefield Holidays story began on 4th July 1958 by the late Dr Robert Pollock, when he was unable to find a touring pitch for the family’s annual holiday, he purchased a small caravan park next to a worked-out gravel pit at Milford on Sea and so we were born.

Whether you are looking for a family holiday, romantic short break, luxury retreat or even a spa break, we have all the essential elements to create the perfect holiday in one of the UK’s most popular holiday destinations. We are proud to continually invest in our parks with a focus on exploring and adopting innovative practices and sustainability across the company.

Press and media enquiries: For media, PR and influencer enquiries or journalistic opportunities, please contact us on pr@shorefield.co.uk

Image requests: Recently stayed with us and need hi-res images for an article? The Shorefield Holidays press team would be happy to help. Simply email pr@shorefield.co.uk

Non-press and media enquiries: If you are not making a press enquiry, please check our Contact Us page for a guide to where to direct any general enquiries.

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  • Journalist, influencer and image requests to pr@shorefield.co.uk
  • Eight family-owned parks in Dorset and the New Forest
  • Incredible luxury treehouse accommodation
  • Four spacious luxury self-catering houses in Milford on Sea and Wimborne
  • Two touring and camping parks
  • One serene countryside residential park
  • Luxury static caravan and lodge holiday home ownership available at six parks
  • Health and fitness clubs at Oakdene and Shorefield
  • ...and so much more
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A growing forward thinking business

Providing holidays and so much more...

Our stats and prices

Our stats and prices

Shorefield Holidays are one of the largest holiday companies based on the south coast of England – a gateway to the tourist attractions that the region offers, the New Forest and the Jurassic coastline of Dorset. As well as providing short breaks and traditional holidays in this stunning corner of the south coast, a core of the family-run business is selling quality holiday and residential homes.

Each of our parks has its own individual character and different facilities and are an easy drive from either the beach or the unique New Forest National Park with its ancient, wild landscape and famous roaming ponies.

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  • Shorefield Holidays has a total of eight holiday parks
  • Five self-catering locations across Hampshire & Dorset
  • Off-peak short breaks start from just £219
  • Lodge holidays from £461
  • Hot tub retreats from £438
  • Easter breaks from £435
  • Summer Holidays from £560
  • Two touring & camping parks across Hampshire & Dorset
  • Camping pitches from £32 per night
  • Six ownership locations across Dorset & the New Forest
  • One countryside residential park
  • Holiday homes for sale from £49,995
  • 11 month holiday home usage
  • *Prices vary depending on length of stay and per accommodation. Please get in touch for more information or specific details!
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Family Walking Park Caravans Laughing

Lodge accommodation from just £461

Signature 3 Hot Tub

Hot tub retreats from £438

Jubilee Gardens Development Open Weekend Nov

Holiday homes available to purchase from £49,995

Couple camping with picnic

Camping pitches from £17 per night

South Coast Illustrative Map Park Locations

Eight unique holiday parks in Dorset and Hampshire

What's New?

What's New?

We are proud to continually invest

As a business we are always looking for ways to refresh our experiences for both our new and returning guests. Each year we invest significantly across the business in new accommodation and our facilities, ensuring we have the very best to offer all our guests.

In 2024, we launched our first residential park, Merley Court Homes, a haven for serene countryside living in the heart of Wimborne. Set in just over 10 acres within a woodland setting, offering park home living in a private gated development specifically for the over 45's

In 2023 we undertook one of our biggest projects to date, with significant investment in the region of £3 million at Shorefield Country Park, completely renovating our main complex, including a state of the art kitchen, bar and restaurant, new outdoor area as well as entertainment venue and arcade. This was phase one of our plan to upgrade Shorefield Country Park, with more plans to come.

In recent years, we have invested significantly in our luxury accomodation with our unique treehouses, and our new shepherds huts. We are extremely excited to have launched these incredibly unique retreats and have secured a range of National press coverage as a result of this new undertaking.

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  • Launch of Merley Court Homes, our first residential park.
  • £3 million overhaul of Shorefield Country Park complex (Easter 2023)
  • Two handbuilt artisan shepherds huts installed at Wilksworth Caravan Park.
  • Shorefield Holidays acquires Downton Holiday Park (June 2021)
  • Two new luxury treehouses at Shorefield Country Park (Launched Spring 2021)
  • The Shrubbery, a new two bedroomed woodland treehouse retreat (Launched Spring 2021)
  • New Escape Room Experiences opens at Oakdene Forest Park (May 2021)
  • Lodge refurbishments at Oakdene Forest Park (2021)
  • Newly refurbished three bedroom house called The Burrow (New for spring 2021)
  • New adventure golf at Oakdene Forest Park (2020)
  • New Seaside Caravan range (2020)
  • New Serene Wheelchair Accessible Caravans (2020)
  • Investment in new Statement Caravan range at Oakdene Forest Park (2020)
  • New Go Active+ Activities at Oakdene Forest Park
  • Incredible new entertainment shows
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The Beachcomber Dining

£3 million overhaul of Shorefield Country Park complex

Merley Court Homes

Launch of Merley Court Homes, our first residential park in

Shepherd Huts Internal Features 20

Two handbuilt artisan shepherds huts installed at Wilksworth Caravan Park 2023

Silvertree house treehouse accommodation in the New Forest

Luxury treehouses, new for 2021

Downton Holiday Park

Shorefield Holidays acquires Downton Holiday Park, June 2021

The Spinney accommodation exterior Shorefield Holidays

The Shrubbery, new woodland accommodation for 2021

The Burrow spacious lounge with TV

The Burrow, three bedroom house at Forest Edge Holiday Park, freshly refurbished for 2021

Shorefield Holidays lodge refurbushment project

Investments in lodge refurbishments

Oakdene escape room taster experiences

Escape Room Experience, new for 2021 at Oakdene Forest Park

Elton Johns Lonely Hearts Club Band

Incredible new entertainment shows for 2021

Spacious lounge with L shaped sofa in seaside caravan accommodation

New Seaside Caravan Range

2 ABI Derwent Dining Room

New Serene Wheelchair Accessible Caravans

Adventure Golf at Oakdene Forest Park in Ringwood

New adventure golf at Oakdene Forest Park

Fast Facts

Fast Facts

Family-run for over 60 years

Happy holidays and the memories they create have been at the heart of our family-run business for over 60 years. Our parks, in the most stunning locations in Dorset & Hampshire, have been holiday homes-from-home for those escaping the everyday, looking to enjoy all that our amazing corner of the UK has to offer.

  • Over 125,000 visitors to our parks each year
  • Over 200,000 nights spent on our parks
  • We provide a £31m impact to our local communities
  • The New Forest ranked 7 in the top ten of UK destinations
  • Over 59 million UK based holidays each year
  • ¼ of these are on holiday parks such as ours
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Family Sleeping Large Bed

Over 200,000 nights spent on our parks

Supporting Local Business High Street

A £31 Million impact in our local communities

New Forest Ranked 7 UK Destinations

We are in one of the top UK destinations, as the New Forest ranked 7th

59 Million UK Based Holidays

£59 Million UK Based Holidays

Award-winning business

Award-winning business

Don't take our word for it... We're industry recognised.

Throughout our 60 years in business, we have been very proud to receive many awards for many aspects of our business, from our David Bellamy Conservation Awards which highlight our dedication to the flora and fauna that reside on our parks, to our TripAdvisor Certificate of Excellence Awards which reflect our high standards of customer care. The full list can be found in our history, but here are just some of our accolades:

  • Employee Wellness Initiative of the Year - British HR Awards (2024)
  • Hospitality and Leisure Company of the Year - British HR Awards (2024)
  • Camping & Caravanning Park of the Year - Silver - Lytton Lawn Touring Park (2023)
  • Dog Friendly Business of the Year - Silver - Shorefield Country Park (2023)
  • Holiday Park of the Year - Bronze - Shorefield Country Park (2022)
  • Future of Hospitality - Gold - Beautiful South tourim Awards (2022)
  • Resilience and Innovation - Gold - Beautiful South tourim Awards (2022)
  • Best UK Holiday Parks & Lodges Company - British Travel Awards 2021/22
  • Holiday Hero (2020-21)
  • Touring, Camping, Caravanning and Holiday Park of the Year (2020)
  • Gold David Bellamy conservation award (2020)
  • Dog Friendly Business of the Year (2019)
  • Self-Catering Accommodation of the Year (Lavender House)
  • Management Team of the Year
  • Women in Business Awards
  • Training & development
  • Part of the World Community Grid
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Future of hospitality award

Future of Hospitality Award - Beautiful South Tourism Awards

Team Shorefield British Travel Awards 2022

British Travel Award Winners

British Travel Awards Qarrot

Holiday Park of the Year - Silver

HR Awards

British HR Awards

Award Winning Holiday Park Business

Industry recognised, award winning holiday parks

Dedication Flora Fauna David Bellemy Award

Dedicated to keeping our parks beautiful with the David Bellamy Conservation Scheme

Award Winning Accreditations Logos

Just some of our awards

Get in touch

Get in touch

For media, PR and influencer enquiries or journalistic opportunities, including hi-res image requests, please contact us on pr@shorefield.co.uk.

Alternatively, you can find out what we've been up to lately on any of our social channels @shorefieldholidays - be sure to follow us to stay in the loop!

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  • New opportunities and link building
  • Company releases or statements
  • Press visits and stays
  • Specific image and logo requests
  • Our Head Office is situated at Shorefield Country Park.
  • Shorefield Holidays Limited, Shorefield Country Park, Shorefield Road, Milford-on-Sea, Hampshire SO41 0LH
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We look forward to hearing from you

ParkLife - Blog

Keep updated from our newsroom with some of our latest stories from across our business

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