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Shorefield Holidays Press Releases and Media Enquiries Family-run for over 60 years

Press & Media Enquiries

Our media area for all journalists and press relations. Download our Media Pack below.

Welcome to the Shorefield Holidays media area. We are happy to provide journalists and bloggers with press releases, quotes, familiarisation and more to help publicise our holiday parks.

Our background: Spanning three generations, here at Shorefield Holidays we are extremely proud to be a family-run enterprise on the UK's South Coast. With eight holiday parks located across Hampshire and Dorset, each with their own USPs and appealing to varying markets and demographics, we are a growing, forward-thinking business that is committed to ethical and sustainable business practices.

The Shorefield Holidays story began on 4th July 1958 by the late Dr Robert Pollock, when he was unable to find a touring pitch for the family’s annual holiday, he purchased a small caravan park next to a worked-out gravel pit at Milford on Sea and so we were born.

Whether you are looking for a family holiday, romantic short break, luxury retreat or even a spa break, we have all the essential elements to create the perfect holiday in one of the UK’s most popular holiday destinations. We are proud to continually invest in our parks with a focus on exploring and adopting innovative practices and sustainability across the company.

Press and media enquiries: We have a dedicated PR Agency who look after all our coverage and press visits. For media and PR enquiries or journalist opportunities, please contact them on

Image requests: Recently stayed with us and need hi-res images for an article? The Shorefield Holidays press team would be happy to help. Simply email

Non-press and media enquiries:
If you are not making a press enquiry, please check our Contact Us page for a guide to where to direct any general enquiries.

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  • Image requests to
  • Eight family-owned holiday parks in Dorset and the New Forest
  • Incredible treehouse accommodation now available!
  • Four spacious luxury self-catering houses in Milford on Sea and Wimborne
  • Two touring and camping parks
  • Luxury static caravan and lodge holiday home ownership available at six parks
  • Health and fitness clubs at Oakdene and Shorefield
  • ...and so much more
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A growing forward thinking business

Providing holidays and so much more...

Our stats and prices

Our stats and prices

Shorefield Holidays are one of the largest holiday companies based on the south coast of England – a gateway to the tourist attractions that the region offers, the New Forest and the Jurassic coastline of Dorset. As well as providing short breaks and traditional holidays in this stunning corner of the south coast, a core of the family-run business is selling quality holiday homes.

Each of our parks has its own individual character and different facilities and are an easy drive from either the beach or the unique New Forest National Park with its ancient, wild landscape and famous roaming ponies.

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  • Shorefield Holidays has a total of eight holiday parks
  • Five self-catering locations across Hampshire & Dorset
  • Off-peak short breaks start from just £219
  • Lodge holidays from £461
  • Hot tub retreats from £438
  • Easter breaks from £435
  • Summer Holidays from £560
  • Two touring & camping parks across Hampshire & Dorset
  • Camping pitches from £17 per night
  • Six ownership locations across Dorset & the New Forest
  • Holiday homes for sale from £49,995
  • 11 month holiday home usage
  • *Prices vary depending on length of stay and per accommodation. Please get in touch for more information or specific details!
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Couple walking through woodland and lodges in summer at Shorefield Country Park

Lodge accommodation from just £461


Hot tub retreats from £438

Woman on decking of holiday home

Holiday homes available to purchase from £49,995

Couple camping with picnic

Camping pitches from £17 per night

South Coast Illustrative Map Park Locations

Eight unique holiday parks in Dorset and Hampshire

What's New?

What's New?

We are proud to continually invest

As a business we are always looking for ways to refresh our experiences for both our new and returning guests. Each year we invest significantly across the business in new accommodation and facilities, ensuring we have the very best to offer all our guests. Winter this year (2022) sees us undertake a significant investment in the region of £3 million, as we completely renovate our main complex, including brand new kitchen, bar and restaurant, new outdoor area as well as entertainment venue and arcade. Due to be opened for Easter on 06 April 2023.

Last year (2021) our luxury treehouses were completed and are continuing to welcome guests every week! We are extremely excited to have launched these incredibly unique retreats and have secured a range of National press coverage as a result of this new undertaking.

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  • £3 million overhaul of Shorefield Country Park complex (Winter 2022)
  • Shorefield Holidays acquires Downton Holiday Park (June 2021)
  • Two new luxury treehouses at Shorefield Country Park (Launched Spring 2021)
  • The Shrubbery, a new two bedroomed woodland treehouse retreat (Launched Spring 2021)
  • New Escape Room Experiences opens at Oakdene Forest Park (May 2021)
  • Lodge refurbishments at Oakdene Forest Park (2021)
  • Newly refurbished three bedroom house called The Burrow (New for spring 2021)
  • New adventure golf at Oakdene Forest Park (2020)
  • New Seaside Caravan range (2020)
  • New Serene Wheelchair Accessible Caravans (2020)
  • Investment in new Statement Caravan range at Oakdene Forest Park (2020)
  • New Go Active+ Activities at Oakdene Forest Park
  • Incredible new entertainment shows
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Shorefield Complex Moodboard

£3 million overhaul of Shorefield Country Park complex

Silvertree house treehouse accommodation in the New Forest

Luxury treehouses, new for 2021

Downton Holiday Park

Shorefield Holidays acquires Downton Holiday Park, June 2021

The shrubbery accommodation exterior Shorefield Holidays

The Shrubbery, new woodland accommodation for 2021

The Burrow spacious lounge with TV

The Burrow, three bedroom house at Forest Edge Holiday Park, freshly refurbished for 2021

Shorefield Holidays lodge refurbushment project

Investments in lodge refurbishments

Oakdene escape room taster experiences

Escape Room Experience, new for 2021 at Oakdene Forest Park

Elton Johns Lonely Hearts Club Band

Incredible new entertainment shows for 2021

Spacious lounge with L shaped sofa in seaside caravan accommodation

New Seaside Caravan Range

2 ABI Derwent Dining Room

New Serene Wheelchair Accessible Caravans

Adventure Golf at Oakdene Forest Park in Ringwood

New adventure golf at Oakdene Forest Park

Fast Facts

Fast Facts

Family-run for over 60 years

Happy holidays and the memories they create have been at the heart of our family-run business for over 60 years. Our parks, in the most stunning locations in Dorset & Hampshire, have been holiday homes-from-home for those escaping the everyday, looking to enjoy all that our amazing corner of the UK has to offer.

  • Over 125,000 visitors to our parks each year
  • Over 200,000 nights spent on our parks
  • We provide a £31m impact to our local communities
  • The New Forest ranked 7 in the top ten of UK destinations
  • Over 59 million UK based holidays each year
  • ¼ of these are on holiday parks such as ours
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Family Sleeping Large Bed

Over 200,000 nights spent on our parks

Supporting Local Business High Street

A £31 Million impact in our local communities

New Forest Ranked 7 UK Destinations

We are in one of the top UK destinations, as the New Forest ranked 7th

59 Million UK Based Holidays

£59 Million UK Based Holidays

In the news

In the news

Read all about us! From rave reviews to Shorefield Holidays in print

Here are some recent articles featuring our parks that have appeared in the press over the last 12 months, covering the broad spectrum of services we offer. View all our latest coverage and press cuttings here or check out our ‘ParkLife’ blog below to see what we've been up to!

  • 'Luxury Fairy-tale Treehouses'
  • 'The perfect staycation is right on your doorstep' - Daily Echo
  • 'Staycations Likely to Keep Shorefield Holidays Busy in 2021'
Shorefield Holidays Press Cuttings

Read all about us - Shorefield in the news

Award-winning business

Award-winning business

Don't take our word for it... We're industry recognised.

Throughout our 60 years in business, we have been very proud to receive many awards for many aspects of our business, from our David Bellamy Conservation Awards which highlight our dedication to the flora and fauna that reside on our parks, to our TripAdvisor Certificate of Excellence Awards which reflect our high standards of customer care. The full list can be found in our history, but here are just some of our accolades:

  • Holiday Park of the Year (2020-2021)
  • Holiday Hero (2020-21)
  • Touring, Camping, Caravanning and Holiday Park of the Year (2020)
  • Gold David Bellamy conservation award (2020)
  • Dog Friendly Business of the Year (2019)
  • Self-Catering Accommodation of the Year (Lavender House)
  • Management Team of the Year
  • Women in Business Awards
  • Training & development
  • Part of the World Community Grid
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Award Winning Holiday Park Business

Industry recognised, award winning holiday parks

Dedication Flora Fauna David Bellemy Award

Dedicated to keeping our parks beautiful with the David Bellamy Conservation Scheme

Award Winning Accreditations Logos

Just some of our awards

Get in touch

Get in touch

We have a dedicated PR Agency who deal with any journalist requests and press visits, they can be contacted via If you need any more information, have specific questions or would like to request hi-res images, please email us at and we will get back to you

Alternatively, you can find out what we've been up to lately on any of our social channels @shorefieldholidays - be sure to follow us to stay in the loop!

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  • New opportunities and link building
  • Company releases or statements
  • Press visits and stays
  • Specific image and logo requests
  • Our Head Office is situated at Shorefield Country Park.
  • Shorefield Holidays Limited, Shorefield Country Park, Shorefield Road, Milford-on-Sea, Hampshire SO41 0LH
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Contact Us Hands Holding Digital Devices

We look forward to hearing from you

ParkLife - Blog

Keep updated from our newsroom with some of our latest stories from across our business

Going Green!

Shorefield Country Park secures Silver Accreditation with the New Forest Green Leaf Tourism Business Scheme

You're Welcome!

English Tourism Week | Friday 18 - Sunday 27 March 2022. A week long celebration of events, showcasing the quality and vibrancy of the visitor experiences and the value the tourism industry brings to our nation.