A Look Back – 50 Years Ago in the New Milton Advertiser
At a planning meeting, Dr. Pollock—then chairman and managing director of Shorefield Holiday Camps Ltd (as we were known then), outlined his vision for a 250-bedroom hotel in Milford.
“A MIDLANDS businessman told a planning meeting that his plans for a 250-bedroom hotel at Milford would benefit residents as well as guests.
Dr Robert Pollock, chairman and managing director of Shorefield Holiday Camps Ltd, said that the proposed bowling green, tennis courts, miniature golf course and swimming pool would be available to local residents at discounted rates.
He was appealing against New Forest District Council’s refusal of outline permission for the erection of the hotel on land east of West Road.
He said that there is a shortage of hotels in the village and residents had been “very upset” at the loss of the Camden Hurst hotel.”
Fast forward 50 years, and the land where Dr. Pollock once had plans for a hotel has taken on a new life. Today, it’s home to Jubilee Gardens - a thoughtfully developed collection of 30 luxury lodges. While the original vision has evolved, we’re proud to have created something that still reflects the care and ambition behind those early ideas.
