Shorefield Holidays Cookie & Privacy Policy

Cookie Policy

1.0 What are cookies and how do we deal with them?
Cookies are small files which are stored on your computer. They are designed to hold a modest amount of data specific to your website visit on our site. Cookies help to improve your visit to our website by helping with the following:

• Remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
• Remembering information you’ve given (e.g. your postcode) so you don’t need to keep entering it
• Measuring how you use the website so we can make sure it meets your needs

Please note that cookies can't harm your computer and we do not store personally identifiable information in cookies we use on this website.

2.0 The cookies we use on our website.

Google Analytics Cookies:

__utmz: Stores where a visitor came from whether that be from a search engine, search keyword, link etc…

__utma: Stores each user's amount of visits and the time of the first visit, the previous visit and the current visit.

__utmb and __utmc: used to check approximately how long you stay on the site and when a visit starts and ends. The _utmc cookie is deleted automatically when you close your browser.

__utmv: Stores user-custom variables throughout each session.

General Cookies:

Visit Previous Date: Date of last visit.

Visit Date: Current Date of visit

Visit: shows how many times the user has visited the site.

Search: Stores accommodation searches that have been performed.

ASP.NET_SessionId: This cookie contains the user's session ID, the cookie will expire when you close your browser. This cookie only stores site preferences throughout the current session and does not store personal data.

.ASPXAUTH: stores login details for the Ambassadors website; this information is encrypted.

_atuvc: created and read by the AddThis, a social sharing site JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis and removing it when disabling cookies would cause unexpected behavior for users.

We're giving you this information as part of our initiative to comply with UK legislation, and to make sure we're honest and clear about your privacy when using our website. You can find out more about how organisations use cookies by visiting www.cookiecentral.com

Privacy Statement

This Privacy Statement sets out how Shorefield Holidays Ltd (SHL) complies with European Union data protection requirements. This applies to our entire web site.

We at SHL are committed to respecting your privacy. We have structured this website so that you can visit the majority of the website without identifying yourself or revealing any personal information. 

Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this Privacy Statement. 

For your protection, we are registered under the Data Protection Act 1998 and have given all appropriate notifications to the Information Commissioner. 

In general, we use the personal information submitted to this site to enable us to handle booking requests, communicate with you about bookings and promotional offers and deliver brochures and booking confirmations. 

This policy only applies to websites hosted at and comprising part of the Shorefield Group of Companies and not to companies, individuals, organisations or other websites to which there are links.

1.0 Your consent
Your use of this website signifies your consent to (SHL) collecting and using personal data about you as specified below in accordance with this policy statement. Should we choose to change these terms for any reason, the changes will be posted here so that you are always kept informed about the collection and use of your personal information.

2.0 How does Shorefield Holidays Ltd collect personal information about you and how is it used?

2.1 You may provide personal information when communicating with us.

2.2 You may use our holiday brochures or booking services and give your name, e-mail address, delivery address, debit or credit card information so that the order can be processed and the services provided where appropriate.

2.3 If you enter a competition or promotion we will ask your name, address, telephone number and e-mail address.

2.4 We will collect information about your tastes and preferences, both when you tell us and by analysis of customer traffic, including using "cookies".

2.5 It may be that you provide us details of debit or credit cards or bank account numbers in making payment to us. Any such information (confidential financial information) will be disclosed only in accordance with the disclosure policy below.

2.6 We may use the information to help us develop the layout of our website to ensure that our sites are as useful and enjoyable as possible.

2.7 Sometimes (and only in accordance with any preferences selected by you) we may use your personal information to let you know about special offers relevant to our business on our website or changes to our terms and conditions of use.

3.0 Traffic data
We may provide aggregate statistics about sales, customers, traffic patterns and information to third parties, but these statistics will not include any information that identifies you.

4.0 Disclosure policy
We reserve the right to access and disclose individually identifiable information to enable us to comply with applicable laws and lawful government requests to operate its systems and to protect itself or its users.

5.0 How do we protect your information?
When you review your account information, order products or make payment online we offer a secure server. Secure server software encrypts the information that you input and transmit to us. In addition we have strict security procedures covering the storage of your information in order to prevent unauthorised access and to comply with the terms of the Data Protection Act 1998. This means that sometimes we may ask you for proof of identity or for other personal information before we can process your call or enquiry further.

6.0 How to contact us
If you have any questions or concerns about this policy, please call the marketing department on 01590 648320 or email us on marketing@Shorefield.co.uk