About us

We have been welcoming guests and visitors to our parks for over 50 years and operate six holiday and leisure parks in the UK, each based in an enviable location on the stunning South Coast. We provide high quality holiday accommodation in fully equipped chalets, caravans, holiday lodges and touring and camping pitches. Our parks offer our clients an extensive range of leisure facilities and activities not to mention a huge variety of restaurants, bars and retail outlets plus the superb Reflections Elemis Day Spa

Whether you are looking for a family holiday, activity holiday, short break, weekend break or even a spa break, Shorefield Holidays has all the essential elements to create the perfect holiday for you in one of the UK’s most popular holiday destinations.

We are proud to have been granted the following awards which show our continued dedication to customer service and the facilities we offer.

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History

Shorefield Holidays was formed on the 4th July 1958 by the late Dr Robert Pollock, when he was unable to find a touring pitch for the family’s annual holiday, he purchased a worked out gravel pit at Milford on Sea and so the company was born.

Dr Pollock ran Shorefield Country Park for 18 years as well as working as a doctor in General Practice in Bedford. When he retired in 1976, he moved to Milford and spent many years talking and listening to the staff and customers while mowing the grass or walking Troy, his Great Dane.

The company has gone from strength to strength and now consists of six parks all situated along the beautiful south coast. Lytton Lawn Touring Park was purchased in 1988 and eight years later Oakdene Forest Park was acquired. Forest Edge Holiday Park was bought in 2001 and in 2005 Priestway Holiday Park, later renamed as Swanage Coastal Park was purchased. Merley Court Holiday Park is the latest acquisition bought in 2006.

The family has watched the company grow and develop from those very early days to the prestigious award-winning company that it is today. “It has been lots of fun, lots of hard work and a fabulous journey” says Lesley Lawrence, Marketing Director, who joined the company in 1977. “I think we are successful because we listen to our customers and we encourage feedback good and bad and this makes us aware of what is wanted by all our customers, 50% of whom each year are return holiday makers. On the marketing front we often lead the way in our industry being the first to use video and dvd for holiday home sales and one of the first to have a website and introduce online bookings”.

Simon, who started in 1974 and is Managing Director and Chairman at Shorefield, says: “We are fortunate by the location we are in. Location, location, location is the watchword used by many tourism gurus. I also think that having a board of three working directors with a wealth of different experience, has managed to create a family business quite unique from others. We were one of the first in the industry to embrace short break holidays, to make up beds in letting accommodation, to invest in sustainable tourism and to create a day spa experience”.

Sara Bertin, Financial Director, joined the Board in 1980 and says: “I think the secret of our success is the varied expertise that each of the directors brings to the boardroom table and the team of managers that we have. The business is always changing so it’s never dull. Our hands on approach to the business and our personal involvement on a day to day basis mean that we know what is working and what isn’t working. We passionately believe in the safety and enjoyment of our customers and this is supported by a high level of staff training.

We are constantly looking at our competitors to ensure that we are keeping up with the latest trends."

Locations